ADVANCED DIGITAL MARKETING PROGRAM

ADVANCED DIGITAL MARKETING PROGRAM

  • 4.50
We are the best providers of Digital Marketing Training with excellent placements. By giving the perfect Digital Marketing Training in Mumbai, we differ very much from others. By the expert guidance in learning Digital Marketing, we can proudly say we are the top providers.We are providing best Digital Marketing course. Enroll yourself for Digital Marketing course or Digital Marketing classes at YESWEUS.

Certification:

At the end of the Digital Marketing training course, you will get a Digital Marketing certification from 'YESWEUS DIGITAL ACADEMY' which will be very helpful for you in your future.

3 Months Internship Letter.

Target Audience

10th & 12th class students Undergraduates, Graduates Post-Graduates & Job aspirants

Pre-requisites

Computer Basic & internet knowledge

Course Duration

3 Months, Sat-Sun Batches.

Search Engine Optimization

On Page SEO

  • Introduction to SEO
  • On Page
  • Meta Tags
  • Header Tags
  • Canonical Tags
  • Anchor Tags
  • Image Optimization
  • Robots txt Optimization
  • Website Auditing
  • Sitemaps
  • Registering Domain & Hosting
  • SEO Reporting

Off Page

  • Types of Link Building
  • Directory Submission
  • Article Submission
  • Press Release Submission
  • Social Bookmarking
  • Guest Blogging
  • Profile Creation
  • Content Creation
  • Competitor Research
  • Paid SEO Tools & Softwares
  • SEO Reporting
  • Work on Live Projects

Social Media marketing (Organic & Paid)

  • Introduction to Social Media
  • Developing a social media marketing plan
  • Facebook Marketing
  • Twitter Marketing
  • LinkedIn Marketing
  • Pinterest Marketing
  • Slideshare for business
  • Instagram & Hastag Marketing
  • Content Creation
  • YouTube Marketing & Monetization
  • Tools for measuring social media marketing impact
  • Competitive Analysis
  • Community Management
  • Social Media Audit
  • Work on Live Projects

Search Engine Marketing (PPC)

  • Introduction to Google AdWords
  • Understanding Google AdWords account structure
  • Overview of Various Ad Centers ie. Bing, Google
  • Understanding different types of Bid Strategy
  • Types of Ad Extensions
  • Understanding Keywords & Finding relevant Ad groups options
  • Creating Ads on Google AdWords
  • Creating & Optimizing Search Campaign
  • Creating & Optimizing Display Campaign
  • Tracking Performance/ Conversion Of Google Adwords
  • How to use Re-marketing on Google AdWords Campaign?
  • YouTube Ads
  • "Shopping Ads"
  • "Mobile App Ads"
  • Remarketing
  • Creating Reports
  • Work on Live Projects

Google Analytics

  • Introduction to Google Analytics
  • Installing Analytics Website
  • Understanding Dashboard Elements
  • Creating Custom Dashboard
  • Analysing Site Speed
  • User Search Terms
  • Analyzing Content Statistics
  • Events Tracking Installation
  • Audience (Demographics, Bounce Rate, Engagement)
  • Filter Traffic & IP
  • Goal & Funnel Setup
  • eCommerce Conversion Tracking
  • Linking Search Console & Analysis
  • Spam, Ghost Traffic Filter
  • Building Reports
  • Work on Live Projects

Google Adsense

  • Rules and policies for Applying for Adsense
  • Overview of SEO to help you in increasing traffic on your website
  • Types of Ads like text, image etc
  • Assessing the Ad’s Performance
  • Customizing The Advertisements
  • Effective Placement On Website To Attract More Audiences
  • Allow or block unnecessary advertisements
  • Reviewing and customizing Ad’s preferences
  • How to make money through Adsense
  • Tracking Profits Online
  • Creating Reports

Affiliate Marketing

  • Introduction to affiliate marketing
  • How to choose your affiliate program
  • How to choose niche (the trending)
  • Keyword research
  • How to create SEO friendly website
  • How to get paid traffic from top Ad networks
  • How to choose great domain name & hosting
  • How to create awesome landing pages
  • How to create content for your product
  • How to do PayPal integration
  • How to use PPC, PPM & PPA to increase sale
  • How to make your list for free
  • How to automate your earning for lifetime

Email Marketing

  • Introduction to Email Marketing
  • Responsive Corporate Email Templates
  • Browser Compatibility Testing
  • High Inbox Delivery
  • Bounce Rate Management
  • Report Generation

ORM

  • "ORM Strategy Development"
  • "Online Reputation Campaign"
  • "Rebuilding Brand Image"
  • "Responding Negative Reviews"
  • "Social Media Reputation Management"
  • Online Monitoring/Brand Monitoring
  • Engaging with Customers
  • Building Positive Links
  • Reputation Management Tools
  • Sentiment Analysis
  • Reporting

WhatsApp Marketing

  • Whatsapp Marketing for Business
  • Communicate better using texts, images, audio and video
  • WhatsApp For Business
  • Getting Started
  • WhatsApp Calls
  • WhatsApp Chat
  • WhatsApp Contacts
  • Whats App Web
  • Using WhatsApp As Business Owner
  • WhatsApp Automation Tools
  • How To Use WhatsApp Marketing
  • Marketing Scenarios
  • Growing Your Contacts

Blog Creation

  • How To Set Up Free Blog
  • How To Choose A Blog Topic
  • How To Write Captivating Content
  • How To Make Money From Your Blog
  • How And Why You Should Network With Other Bloggers
  • How To Use Social Media To Widen Your Audience
  • How To Make Effective Use Of Images And Other Visual Media
  • Safety And Security Issues

Content Marketing

  • "Plan Your Content Strategy"
  • Create Content
  • "Distribute & Promote Content"
  • "Optimize Website UX & Landing Pages"
  • Measure Impact
  • Website Content
  • Blog writing & Guest Posting
  • SEO Copywriting & Proofreading
  • Articles & Press Releases
  • Products & Services Reviews
  • White Paper Creation

Mobile Marketing

  • Intro To Mobile Marketing
  • Create Mobile Apps & Website
  • Distribute Your Mobile App
  • Business On Location-Based Platforms
  • Qr Codes For Quick Access
  • Create Mobile Apps
  • Mobile Friendly Content
  • Tools For Moible Friendly Audit

E-Commerce Business Marketing

List Building

Display Advertising

  • Digital Display Marketing
  • Key Digital Display Concepts
  • Benefits & Challenges of Digital Display
  • Running Effective Ads
  • Ad Formats & Features
  • Campaign Planning
  • Creative Formats
  • Optimising the Campaign
  • Targeting & Tracking your Campaign
  • Campaign Budget

App Store Optimisation

  • "On App Optimization"
  • "Off App Optimization"
  • "App Icon Designing"
  • "App Ratings & Reviews Management"
  • "Mobile App Ads"
  • ASO Audit Report
Module 18

Conversion Rate Optimization

  • "Strategy Planning"
  • "Landing Page Optimization"
  • "High Quality User Experience"
  • "A/B Testing"
  • "Heat Map & Click Tracking"
  • "Detailed Analysis & Reporting"
Module 19

Google Certification

  • Google Digital Unlocked Course
  • AdWords Fundamentals Course
  • Search Advertising Course
  • Display Advertising Course
  • Mobile Advertising Course
  • Video Advertising Course
  • Shopping Advertising Course
  • Analytics Course
  • Tools and Best Practices Course
  • Google My Business Course
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